Membership Benefits

A coalition of business owners, stakeholders and residents to support & grow Midtown Alley

As a member of the Midtown Alley Business Alliance, you are eligible for the following discounts at area businesses when you show your membership card.

  • 20% Discount at Videira Wine Shop & Bar

  • 10% Discount on Art at Adrienne Outlaw Studios

  • 10% Discount at The Fountain on Locust

  • Free Signature Drink Developed for Your Event ($100 Value) when you book your private event at the Stardust Speakeasy Event space above The Fountain on Locust

  • 20% Discount at Float

  • 10% Discount at Hidden Gem

  • 10% Discount at Golden Gems

The Work of the Midtown Alley Business Alliance Board

Placemaking & Beautification

In a series of community meetings held in 2022-2023, residents expressed a desire for the Midtown Alley Business Alliance Board to focus time, attention and energy on neighborhood beautification efforts. At their direction, the Board opened a call for mural artists and locations in 2023 and was able to move forward with two substantial murals for the District - “Spring” by Edo Rosenblith on the back wall of Red Flag and “Queen of Wands” by Simiya Sudduth on the west-facing wall of Sincerely the Craft on Locust. Additionally, locally artists contributed artwork for a series of pole banners that can be seen throughout the District.

With continued support of membership and stakeholders, the MABA board hopes to continue with beautification efforts including lighting, trees, planting and short-term temporary installations throughout the District.

Marketing & Public Relations: Putting Midtown on the Map

Volunteers from the Board have undertaken website updates, public relations & marketing work to start telling the story of the neighborhood. In 2024, there was also a massive update to the Midtown Alley Business Alliance website. We are always looking for Board Members and volunteers to help us take this to the next level. If you would be interested, please reach out to the board at mababoard@gmail.com for more information.
Click here for the latest media stories about Midtown Alley.

Events & Community Building

The Midtown Alley Business Alliance has worked to establish monthly Trashy Hour events, where neighbors spend 30 minutes each month cleaning up the neighborhood and cap it off with a social hour at one of the neighborhood bars or restaurants.

We are also the new host neighborhood for the Moonlight Ramble as of 2024. The annual Moonlight Ramble is the “World’s Original Nighttime Bike Ride",” taking place in St. Louis, Missouri held at night near the full moon in August. The ride attracts thousands of riders each year with a leisurely bike ride through the closed streets of St. Louis.

The Board continues to also support neighbor generated events such as Design Week, Toxxed and Tatted by Golden Gems, Cars and Coffee by Cherry Garage, National Ice Cream Day by The Fountain on Locust and more. Follow us on social media (links in footer) for the latest on our neighborhood events.

  • A woman with braided hair, wearing a red and white shawl, standing next to a mural on a black wall depicting a figure labeled "Queen of Wands". The mural features a figure wearing a red outfit, surrounded by corn plants.

    Mural Walk featuring artist Simiya Sudduth and their new mural "Queen of Wands."

  • Street scene with a person in an orange shirt watching a technician in a lift installing banners on a light pole. The banners include artistic and "Midtown Alley" text. Nearby, there's a store with the sign "Golden Gems" on a pink storefront.

    Local Artist Pole Banner Installation May 2024

  • Group of people sitting at an outdoor table, smiling and raising drinks. They are in a courtyard with brick walls and string lights, under a blue sky with clouds.

    Neighborhood Social at Wellspent Brewing

  • Two people walking down a street carrying red mesh bags filled with items, possibly trash, and wearing casual clothing. They are smiling, against a backdrop of industrial buildings and parked cars.

    Trashy Tuesday neighborhood cleanup - 3rd Tuesday of every month!

  • Classic cars lined up on a street with open hoods, people walking and trees along the sidewalk.

    Cars and Coffee at Cherry Garage

  • Five women in stylish attire standing in front of a wall with 'Inked Beauty' sign, smiling at the camera.

    Treat Yourself Neighborhood Crawl