Hugo's Pizzeria Opening


Bailey's. Small Batch. Rooster. The Fifth Wheel. Shift. Bridge. What do all of these St. Louis Restaurants have in common besides creative names and cult- followings? The owners, Dave and Kara Bailey, of course.

After months of hype and press, Hugo's Pizzeria is finally opening in Midtown Alley, just two blocks away from another one of Bailey's restaurants, Small Batch. Hugo's will bring the Bailey's St. Louis restaurant count up to eight.

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TOKY, who designed the brand for the agency's Midtown Alley neighbor, Small Batch, was once again tasked with designing numerous elements for the new Bailey's restaurant, from the signage, to the logo, to the menus. 

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Midtown Alley is not only a neighborhood via proximity. Our design agencies, residents, and restaurants live, work, and play together, like the partnership between Hugo's, TOKY, and the Bailey's.

Follow us on social media for live up dates and photos from the opening today!