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Situated between
Downtown and Grand Center,

Midtown Alley Design District is on the rise as one of the city’s hottest up-and-coming neighborhoods. 


Originally called Automobile Row, Midtown Alley was St. Louis’s prime spot to purchase cars between 1911 and 1955. In 2005, the neighborhood was added to the National Register of Historic Places by the U.S. National Park Service. While none of the original automobile businesses remain, the buildings–many of which were designed by the famed architect Preston Bradshaw–still stand as a reminder of what first made this neighborhood so special in the city of St. Louis.

Today, Midtown Alley is one of the fastest growing neighborhoods in St. Louis. New restaurants such as Turn, Small Batch, and Hugo’s Pizzeria are opening up next to older neighborhood staples like The Fountain on Locust and Pappy’s Smokehouse. The heart of our neighborhood, however, can be found in the local St. Louis design businesses that call Midtown Alley their home.


Within the past ten years, our neighborhood has entered into a new renaissance,

thanks in no small part to the designers, architects, and artists who saw the potential of this seven-block stretch and breathed new life into the area.


Walking down Locust Street, one can feel the creative energy of the neighborhood. New firms pioneering innovative business models are opening their doors next to ice cream shops, modeling agencies, and local barbecue hangouts. This eclectic mix of old and new has become the defining feature of Midtown Alley. As new businesses pop up and students and long-time residents alike flock to Midtown’s residential lofts, there can be no doubt that Midtown Alley is St. Louis’s creative epicenter. Just as Midtown’s past can be seen in the historic buildings lining the sidewalks, the neighborhood’s future is found in the creative businesses that brought these structures back to life.


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